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Could the Term “SEO” Become Trademarked?

admin — Tue, 08 Apr 2008 16:43:46 +0000

If you read the headline and thought it was just a teaser to get you to read this post, think again. SEOs really do have a new trademark issue to worry about. According to a post by Sarah Bird on SEOmoz, a man named Jason Gambert has applied for a trademark of the term, "SEO." It would be my pleasure to write this next sentence saying that Trademark Office isn't complying with Gambert's wish, but that isn't the case.

On March 25, the Trademark Office notified Gambert of the following news:

"The mark of the application identified appears to be entitled to registration. The mark will, in accordance with Section 12(a) of the Trademark Act of 1946, as amended, be published in the Official Gazette on the date indicated above for the purpose of opposition by any person who believes he will be damaged by the registration of the mark. If no opposition is filed within the time specified by Section 13(a) of the Statute or by rules 2.101 or 2.102 of the Trademark Rules, the Commissioner of Patents and Trademarks may issue a certificate of registration."

And let it be a lesson to those who quit easily, Gambert has actually been rejected several times during his application process. But he has persevered, and his persistence has paid off.

If you feel you would be harmed by the issuance of a trademark for the term SEO, it might be in your best interest to contact the Trademark Office and let them know.

The upper echelons of the online elite

admin — Fri, 21 Mar 2008 12:35:46 +0000

One of the interesting things about the search engine industry is how fast it develops, moves and changes. A few short years ago, Larry Page and Sergey Brin were students and now they are some of the youngest billionaires in the world. The tactics for optimising websites have also changed. Google, Yahoo! and the other major [...]SHARETHIS.addEntry({ title: "The upper echelons of the online elite", url: "http://blog.seoptimise.com/2008/03/the-upper-echelons-of-the-online-elite.html" });

Do I Really Need to Perform SEO for My Website?

admin — Thu, 20 Mar 2008 11:46:08 +0000

This question may seem like a no-brainer, but actually, the answer is not necessarily yes in all circumstances. If any of the following examples apply to you’re website, you may not be in need of an search engine optimization campaign right now: You have a website that you really don’t want strangers to find, such as [...]SHARETHIS.addEntry({ title: "Do I Really Need to Perform SEO for My Website?", url: "http://blog.seoptimise.com/2008/03/do-i-need-seo.html" });

Consumer engagement through content (is king)

admin — Wed, 19 Mar 2008 16:51:21 +0000

A new study published by the web analysis firm JupiterResearch has claimed that despite a slow in the growth of online audiences, it is still possible for media savvy firms to capture and keep new customers. It recommended that businesses evolve their online strategies to include content which is optimised for traffic, as well as widgets [...]SHARETHIS.addEntry({ title: "Consumer engagement through content (is king)", url: "http://blog.seoptimise.com/2008/03/consumer-engagement-through-content-is-king.html" });

Website issues for SMEs online

admin — Fri, 14 Mar 2008 09:36:55 +0000

While content is a valuable asset for moving a website up within search engine results, one expert recently warned marketers not to repeat content across their site too often. Industry commentator Dave Feldman recently explained in an article for Search Engine Land that firms should be careful when using their own content more than once [...]SHARETHIS.addEntry({ title: "Website issues for SMEs online", url: "http://blog.seoptimise.com/2008/03/website-issues-for-smes-online.html" });

Building the ultimate search engine

admin — Wed, 12 Mar 2008 10:21:54 +0000

Search has been fairly static for a few years now with no major alterations in how search engines rank their results. Google, Yahoo and MSN all use links and on page factors as the main indicators of relevance and Google especially does an excellent job at providing results. To improve on the results the search engines [...]SHARETHIS.addEntry({ title: "Building the ultimate search engine", url: "http://blog.seoptimise.com/2008/03/building-the-ultimate-search-engine.html" });

Google DoubleClick acquisition approved

admin — Wed, 12 Mar 2008 09:26:19 +0000

Google has reported that its takeover of online ad agency DoubleClick has been approved in the US, following almost a year of awaiting regulatory approval. The chairman of the search giant Eric Schmidt commented via the engine’s official blog that online marketers and publishers have long called for his firm to offer display advertising possibilities in [...]SHARETHIS.addEntry({ title: "Google DoubleClick acquisition approved", url: "http://blog.seoptimise.com/2008/03/google-acquisition-approved.html" });

Multilingual SEO Advice

admin — Tue, 11 Mar 2008 22:38:13 +0000

Creating SEO-optimized content for multilingual websites present a whole new challenge for SEO. Needing a multilingual site is a good problem to have. It usually means that you have customers in multiple countries. However, it also means you have to double or triple your SEO efforts. The good news is that optimizing your foreign-language web site [...]SHARETHIS.addEntry({ title: "Multilingual SEO Advice", url: "http://blog.seoptimise.com/2008/03/multilingual-seo-advice.html" });

Microsoft pledges Google catch-up

admin — Fri, 07 Mar 2008 13:21:30 +0000

Microsoft has been comically bemoaning the fact it has a smaller chunk of the search engine market than Google at a recent conference for developers in the US. Chief executive of Microsoft Steve Ballmer pledged that he would give his last breath fighting for a greater search market share alongside dominating giant Google. Referring to his company [...]SHARETHIS.addEntry({ title: "Microsoft pledges Google catch-up", url: "http://blog.seoptimise.com/2008/03/microsoft-pledges-google-catch-up.html" });

Why you need a lot of links

admin — Thu, 06 Mar 2008 13:35:26 +0000

While conducting some link analysis recently I started thinking about the process that Google would carry out to see if a site was building links against their guidelines. The key issue is that if a site has 100,000 natural links thanks to some tools or articles on the site it is very hard for Google to [...]SHARETHIS.addEntry({ title: "Why you need a lot of links", url: "http://blog.seoptimise.com/2008/03/why-you-need-a-lot-of-links.html" });