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SEW Experts: B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns

admin — Mon, 21 Apr 2008 05:00:46 +0000

Creating ad groups for a business-to-business (B2B) content advertising campaign can be done by examining the pages that show up high in the results for your targeted keywords. In today's Content Advertising column, "B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns," David Szetela explains how to create top performing content ad groups for a B2B ad campaign.

SEW Experts: Content Ad Campaign Keyword Strategy Revisited – Part 2

admin — Mon, 14 Apr 2008 05:42:33 +0000

A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of words/phrases that appear most frequently on the target sites' pages. In today's Content Advertising column, "Content Ad Campaign Keyword Strategy Revisited - Part 2," David Szetela goes through this keyword research process with an imaginary site.

SEW Experts: Standards? We Don’t Need No Stinkin’ Standards!

admin — Fri, 11 Apr 2008 07:00:03 +0000

The SEO community has been foaming at the mouth lately over whether or not we need standards for the industry. In today's SEM Agency Issues column, "Standards? We Don't Need No Stinkin' Standards!," William Flaiz says that we don't need SEO standards to define our operation for us; we simply need to hold ourselves to a higher standard of business.

SEW Experts: SEM Tools of the Experts

admin — Fri, 11 Apr 2008 07:00:02 +0000

There are a variety of SEM tools available to search marketers. You should be able to find something to fit every need, and every style. In today's SEM Crossfire column, "SEM Tools of the Experts," Frank Watson shares some of the favorite tools of top search marketers.

SEW Experts: Link Building Strategies: Apprentice Edition

admin — Thu, 10 Apr 2008 05:00:02 +0000

Great content is only half the battle. Don't forget the other half: getting the word out about your great content. In today's Link Building column, "Link Building Strategies: Apprentice Edition," Sage Lewis shares his past mistakes when building a blog for The Apprentice, and neglecting to tell anyone about it.

SEW Experts: Bringing the SEO Teacher to You

admin — Thu, 10 Apr 2008 05:00:01 +0000

Besides SEO books, online training, and in-person training, there's another option for teaching your staff about SEO: bring a consultant to you. In today's Search Marketing Education column, "Bringing the SEO Teacher to You," Ron Jones notes that if you're looking for SEO training experts to come to your place of business, you might be surprised to find local resources readily available.

SEW Experts: Making Yahoocrosoft a Reality

admin — Wed, 09 Apr 2008 05:00:05 +0000

The quibbling of two secondary competitors, while another lengthens its lead, has resulted in the downfall of many in the past. Yahoo and Microsoft would be wise to learn from those past mistakes. In today's Searching for Meaning column, "Making Yahoocrosoft a Reality," Kevin Ryan humbly offers some advice for both sides.

SEW Experts: How to Measure Customer Satisfaction with Web Analytics

admin — Wed, 09 Apr 2008 05:00:04 +0000

In a world where more Web transactions require multiple site visits, a measurement of satisfaction can tell you the likelihood of a visitor coming back to your site when they're ready to buy. In today's Web Analytics and ROI column, "How to Measure Customer Satisfaction with Web Analytics," Eric Enge looks at a new survey tool that allows you to measure customer satisfaction.

SEW Experts: How to Tell if Your Domain is Banned

admin — Tue, 08 Apr 2008 05:00:03 +0000

Oftentimes it is difficult to tell whether a domain name is banned or penalized by a search engine. Or perhaps the domain name is neither banned, nor penalized. It could be, you just managed to screw up your site. In today's Organic Search Engine Optimization column, "How to Tell if Your Domain is Banned in a Search Engine," Mark Jackson shows you how to find the answer.

SEW Experts: Keep the Lines of SEO Communication Open

admin — Tue, 08 Apr 2008 05:00:02 +0000

In large organizations, development teams don't always retain what they've learned about SEO. Without regular communication about SEO issues, you're destined to repeat past mistakes. In today's Big Brand Search Marketing column, "Keep the Lines of SEO Communication Open," Aaron Shear discusses the importance of training your employees about SEO.